Who We Are

Charlton Strategic Research Inc. (Charlton) is an international research company and a leader in assisting clients to add value to their businesses. We add value by providing actionable strategic advice based on interpretation of consumer attitudes and behaviour.

A Quick Profile

Charlton Strategic Research Inc. was established in 1995 by Gordon Hendren, who brings over 20 years of experience in the industry.

Today, Charlton has grown to become an international business built on long term relationships with some of the most respected marketers both in Canada and abroad.

Our head office is in Toronto, with partner project offices located throughout Europe, Asia and North America.

Our Values

• Adding Value to Our Clients’ Business
• People
• Teamwork
• Quality
• Professionalism and Integrity
• Fairness

Adding Value to Our Clients’ Business:

Every day, as individuals and as a company, we are dedicated to adding value to our clients’ business. [Return to Top]

People:

The Charlton Team is comprised of top quality people — seasoned professionals and self starters who are knowledgeable advisors and trusted business partners. Charlton consultants offer independent, unbiased points of view, display a high commitment to quality, and exhibit genuine passion for the business. Clients value our Team’s opinion and often seek our advice as ‘thought leaders’ across many areas of their business. [Return to Top]

Teamwork:

Working as a team enables us to generate the most insightful strategies, to provide continuity, and to successfully meet the needs of our clients. Our sense of teamwork extends through relationships with our clients, our suppliers and our colleagues in Canada and around the world. [Return to Top]

Quality:

Our work can be relied upon to be thorough and of the highest quality. We have long-standing working relationships with the majority of our clients - a fact which speaks to our high standards. [Return to Top]

Professionalism and Integrity:

Charlton has built a reputation for operating with the highest level of integrity and respect for confidentiality toward our clients and our respondents. [Return to Top]

Fairness:

While we always strive to do what is right for our business, we also strive to treat our clients, suppliers and employees in a fair and reasonable manner. [Return to Top]

Privacy of Information

Charlton respects the privacy of our project respondents whenever they provide us with personal information in any form. Our commitment to privacy protection is an important part of our dealings with respondents, clients, and suppliers alike. We abide by all market-relevant privacy laws. See Privacy Policy.