Our Services

Charlton customizes its research approach to meet client needs through one, or a combination of, the following techniques:

• Qualitative Research Methods: focus groups, elite (opinion leader) interviews
• Quantitative Research Methods: telephone, mail, in-venue (intercept or self-complete), online, email
• Advanced Statistical Analysis

Some of Charlton’s Services

• Research needs assessment and research plan development
• International and local brand tracking
• Brand positioning testing
• Current customer feedback surveys (for retention)
• Lapsed customer surveys/interviews
• Market segmentation analysis
• Corporate sponsor positioning, activation and value maximization assessment
• Corporate sponsorship impact and activation assessment
• Promotion testing and impact assessment
• Communication and advertising design testing; advertising impact tracking
• Ticket package or value proposition testing
• New product concept testing
• Television program concept, development and communication testing
• Employee satisfaction surveys