Our Expertise

• International and Local Brand Tracking
• Niche Knowledge — Sport, Television, Corporate Sponsorships, and Customer Retention and Acquisition
• Unique Perspective
• Strategic Advice and Senior Level Service
• Customized Approach to Deliver the Best Research Value

International and Local Brand Tracking:

Experience with multi-country projects equips Charlton to deal with multi-cultural, multi-dimensional market analysis of key brand measures and consumer perceptions. Ongoing tracking is made possible by an established and trusted network of like-minded quantitative and qualitative partners across international markets. See International. [Return to Top]

Niche Knowledge — Sport, Television, Corporate Sponsorships, and Customer Retention and Acquisition:

Charlton has extensive experience with brand positioning and brand attribute tracking for industry-leading sport leagues and teams, sponsors and television networks.

As well, Charlton has extensive experience with conducting retention and value added analysis across key stakeholders of professional sport teams including: premium ticket holders, suiteholders, game attendees, corporate sponsors, and employees.

Charlton’s experience also extends to the strategically important area of subscriber churn and value proposition testing to help recapture lapsed customers. [Return to Top]

Unique Perspective:

Our international experience gives us a broad-based perspective providing benchmarks among a range of cultures and markets. Whether a single market or multi-market assignment, this experience enables us to provide clients with unique insight.

As well, experience with both properties and corporate partners provides Charlton with a unique perspective concerning how to approach maximizing and measuring the impact of corporate partnerships. [Return to Top]

Strategic Advice and Senior Level Service:

Charlton’s senior level analysis, experience and service enables us to deliver actionable, strategic advice to our clients. [Return to Top]

Customized Approach to Deliver the Best Research Value:

We customize our approach for each client, based on their strategic needs. This approach results in delivery of the most actionable and strategically relevant advice possible, thereby providing the best research value for our clients. [Return to Top]