International Brand Tracking Expertise

Experience with multi-country projects equips Charlton to deal with multi-cultural, multi-dimensional market analysis of key brand measures and consumer perceptions. Ongoing tracking is made possible by an established and trusted network of like- minded quantitative and qualitative partners across international markets including North America, Europe and Asia.

We recognize the importance of cultural context and the impact it can have on both research design and interpretation. We take pride in our ability to work with our global partners in order to deliver insightful and locally relevant, actionable direction to our clients.

Charlton Professionals are very ‘hands on’ and are therefore actively involved with all international projects. Believing strongly in the importance of first-hand experience in the market, the Charlton Team regularly visits project markets for face-to-face partner briefings and attendance of fieldwork.

As well as being a member of ESOMAR (an internationally respected society for opinion and marketing research), Charlton represents Canada as a member of IQ, a European-based network of market research agencies which regularly meet to exchange information on qualitative research and related subjects.

For more information, see Our Expertise.